Recently, there were headlines that open rates are dropping in 2007 (From DMNews) which in a nutshell says that the trend is decreasing open rates from 16.11% to 13.98%.

The article said that click rates stayed the same, but they decreased from 3.18% to 2.9%

So, are people getting more cynical? Are email spam filters getting more restrictive and therefore, they’re not even seeing the emails? Have we gotten bombarded by useless newsletters that only contain requests for more money or ads that we just ignore them?

Here’s more to chew on. DMNews also had an interesting article on e-mail marketingas being a rising star. In a nutshell, the author Jordan Ayan feels that e-mail marketin gplans should be recession proof. And he’s correct.

If you have a solid list of people who opted in to receive your information, and you’re regularly providing useful and pertinent information, they’re going to open your emails, and click through to get more details for the snippets that caught their attention. And if they feel they have a relationship with you, then they’re going to be open to receiving ads and requests to purchase.

And to conclude, target, target, target.