I see a lot of questions these days about how to get people to open your emails.
I’ll save subject lines for another time. But today, let’s talk about targeting and your reason for emailing. Some people believe in the shotgun approach where you send out an email to everyone hoping that enough people [...]
Do we suffer from self-loathing as a community. Do we secretly feel that, deep down, we’re spammers no better or worse than Canter & Seigel with their Green Card Spam?
Recently, there were headlines that open rates are dropping in 2007 (From DMNews) which in a nutshell says that the trend is decreasing open rates from [...]
