emailadmin | November 1, 2009
Ho Ho Ho and Happy Thanksgifting.
I know we just finished up Halloween, however, the shopping season is upon us. Major retailers are setting up their black Friday campaigns. Whether you’re a small retailer or a large conglomerate, it’s time to put into action your online marketing plan for this holiday season now.
You shouldn’t use the [...]
Category: Uncategorized |
|
No Comments »
emailadmin | July 8, 2009
I see a lot of questions these days about how to get people to open your emails.
I’ll save subject lines for another time. But today, let’s talk about targeting and your reason for emailing. Some people believe in the shotgun approach where you send out an email to everyone hoping that enough people [...]
Category: Uncategorized |
|
No Comments »
emailadmin | March 19, 2008
Do we suffer from self-loathing as a community. Do we secretly feel that, deep down, we’re spammers no better or worse than Canter & Seigel with their Green Card Spam?
Recently, there were headlines that open rates are dropping in 2007 (From DMNews) which in a nutshell says that the trend is decreasing open rates from [...]
Category: business model |
|
6 Comments »
emailadmin | February 4, 2008
Hi. I’ve come to email marketing through an odd route. I used to be the biggest software geek…programming, testing….writing programs to test. And then, in an odd route, I started writing newsletters, and fell in love. I went through many years of cursing all the spam that ended up in my pine in-box. When I [...]
|
Category: business model |
|
No Comments »
