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	<title>Email Marketing Strategy</title>
	<link>http://masteremailstrategy.com</link>
	<description>Helping you become the expert in email marketing</description>
	<lastBuildDate>Fri, 05 Feb 2010 00:27:16 +0000</lastBuildDate>
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		<title>Newsletters and marketing strategy</title>
		<description><![CDATA[How many links do you have in your newsletter?
Actually, maybe the first question should be: What&#8217;s the purpose of your newsletter?  And is that the right purpose?
I was working with a client on a newsletter for an herbal supplement.  The goal was to keep the reader engaged, and have them go to the [...]]]></description>
		<link>http://masteremailstrategy.com/45/newsletters-and-marketing-strategy/</link>
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		<title>Analyzing your email after it&#8217;s sent</title>
		<description><![CDATA[Your email has gone out, you&#8217;ve waited 2-3 days for it to filter through, and you want to know: how did it go.  You just want a simple answer.  Did it do well?  How did it convert?
Unfortunately, there is no easy answer.  You have to look beyond just the open and [...]]]></description>
		<link>http://masteremailstrategy.com/40/analyzing-your-email-after-its-sent/</link>
			</item>
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		<title>Tip of the Day on Rendering</title>
		<description><![CDATA[Exact Target is doing a really good series on email rendering.  In their latest installment, they talk about rendering in Yahoo.  I knew about problems with images being blocked by default, but I didn&#8217;t know that Yahoo doesn&#8217;t support the use of HTML paragraph tags (&#60;p&#62;)
I rely heavily on paragraph tags to add in more [...]]]></description>
		<link>http://masteremailstrategy.com/38/tip-of-the-day-on-rendering/</link>
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		<title>Silverpop White Paper on 7 New Email Marketing Tactics</title>
		<description><![CDATA[http://www.silverpop.com/landing-engage/DMNews_Email/Tactics.html
Silverpop has a new whitepaper available on 7 New Email Marketing Tactics You Have to Use in 2010.  Their whitepapers are always very informative and cutting edge.  Sure you have to give up some information; however their emails are always interesting too.  And you can learn a lot on good email structures.
From their landing page:
Learn [...]]]></description>
		<link>http://masteremailstrategy.com/36/silverpop-white-paper-on-7-new-email-marketing-tactics/</link>
			</item>
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		<title>Free Deliverability Evaluation</title>
		<description><![CDATA[I wanted to point out a link you should take advantage of. Chris Wheeler is the director of deliverability at Bronto.  Sadly, he lost his brother recently, and he wants to turn it into something good (not that it&#8217;s good, but he&#8217;d like it to be more meaningful)
Check out http://blog.deliverability.com/2009/11/no-more-excuses.html and see how he [...]]]></description>
		<link>http://masteremailstrategy.com/35/free-deliverability-evaluation/</link>
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		<title>Start preparing your holiday campaigns</title>
		<description><![CDATA[Ho Ho Ho and Happy Thanksgifting.
I know we just finished up Halloween, however, the shopping season is upon us.  Major retailers are setting up their black Friday campaigns.  Whether you&#8217;re a small retailer or a large conglomerate, it&#8217;s time to put into action your online marketing plan for this holiday season now.
You shouldn&#8217;t use the [...]]]></description>
		<link>http://masteremailstrategy.com/31/start-preparing-your-holiday-campaigns/</link>
			</item>
	<item>
		<title>What if you&#8217;re JUST starting out with email?</title>
		<description><![CDATA[I've been helping some new clients set up their mailing lists, and I have some lessons for you.

First, it is a good thing to capture email addresses. However, you have to ensure that they know you're doing it. What if they order something from you, and you ask for their email address to send them a confirmation. ]]></description>
		<link>http://masteremailstrategy.com/28/what-if-youre-just-starting-out-with-email/</link>
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		<title>Keeping your email list happy</title>
		<description><![CDATA[I see a lot of questions these days about how to get people to open your emails.
I&#8217;ll save subject lines for another time.  But today, let&#8217;s talk about targeting and your reason for emailing.  Some people believe in the shotgun approach where you send out an email to everyone hoping that enough people [...]]]></description>
		<link>http://masteremailstrategy.com/27/keeping-your-email-list-happy/</link>
			</item>
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		<title>Working with Email Consultants Part 3</title>
		<description><![CDATA[This posting, we&#8217;re going to talk about the frequency of sending mailings.   What is frequency?  While it may be what you tune into on your radio dial, here we&#8217;re talking about how often a piece of your information shows up in someone&#8217;s inbox.  Some newsletters go out once a month, and others go out [...]]]></description>
		<link>http://masteremailstrategy.com/11/working-with-email-consultants-part-3/</link>
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	<item>
		<title>Working with Email Consultants Part 2</title>
		<description><![CDATA[Welcome back!
This time, we will discuss the receivers of your emails. Whether you&#8217;re a brick and mortar or virtual, your customers have one thing in common: they wanted to buy what you had.  So take a moment to think about what you are selling.
Let&#8217;s say for example you&#8217;re selling dairy products.  More specifically, organic dairy [...]]]></description>
		<link>http://masteremailstrategy.com/9/working-with-email-consultants-part-2/</link>
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