Email Marketing Strategy

emailadmin | November 20, 2009

Your email has gone out, you’ve waited 2-3 days for it to filter through, and you want to know: how did it go. You just want a simple answer. Did it do well? How did it convert?
Unfortunately, there is no easy answer. You have to look beyond just the open and [...]

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emailadmin | November 18, 2009

Exact Target is doing a really good series on email rendering.  In their latest installment, they talk about rendering in Yahoo.  I knew about problems with images being blocked by default, but I didn’t know that Yahoo doesn’t support the use of HTML paragraph tags (<p>)
I rely heavily on paragraph tags to add in more [...]

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emailadmin | November 13, 2009

http://www.silverpop.com/landing-engage/DMNews_Email/Tactics.html
Silverpop has a new whitepaper available on 7 New Email Marketing Tactics You Have to Use in 2010.  Their whitepapers are always very informative and cutting edge.  Sure you have to give up some information; however their emails are always interesting too.  And you can learn a lot on good email structures.
From their landing page:
Learn [...]

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Tags: Abandon, Ambassadors, Cart Program, Customer Comments, Cutting Edge, Email Html, Email Marketing, Landing Page, Lot, Marketing Tactics, New Email, Right Time, Silverpop, Sms, Whitepaper, Whitepapers

emailadmin | November 11, 2009

I wanted to point out a link you should take advantage of. Chris Wheeler is the director of deliverability at Bronto. Sadly, he lost his brother recently, and he wants to turn it into something good (not that it’s good, but he’d like it to be more meaningful)
Check out http://blog.deliverability.com/2009/11/no-more-excuses.html and see how he [...]

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Tags: Blog, Bronto, Brother, Chris Wheeler, consulting, deliverability, No More Excuses

emailadmin | November 1, 2009

Ho Ho Ho and Happy Thanksgifting.
I know we just finished up Halloween, however, the shopping season is upon us.  Major retailers are setting up their black Friday campaigns.  Whether you’re a small retailer or a large conglomerate, it’s time to put into action your online marketing plan for this holiday season now.
You shouldn’t use the [...]

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Tags: Amazon, Black Friday, Budget, Campaigns, Christmas, Conglomerate, Conversions, email, Fire Sale Prices, Good Reason, Halloween, holiday, Holiday Season, Last Christmas, Marketing Plan, Multiple Products, Online Marketing, Pennies, Recession, sales tactics, Tipping Point, Tough Market, Waiting Until The Last Minute