Important Update to CAN-SPAM act

emailadmin | May 15, 2008

There are some important changes to the CAN-SPAM act that are effective as of May 12, 2008.
In a multiple-advertiser email, a single advertiser can assume the role of sole “CAN-SPAM sender.” The Final Rule issued by the Federal Trade Commission establishes that, when there are multiple advertisers in single email, a single advertiser can assume [...]

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