emailadmin | November 1, 2009
Ho Ho Ho and Happy Thanksgifting.
I know we just finished up Halloween, however, the shopping season is upon us. Major retailers are setting up their black Friday campaigns. Whether you’re a small retailer or a large conglomerate, it’s time to put into action your online marketing plan for this holiday season now.
You shouldn’t use the [...]
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emailadmin | August 21, 2009
I’ve been helping some new clients set up their mailing lists, and I have some lessons for you.
First, it is a good thing to capture email addresses. However, you have to ensure that they know you’re doing it. What if they order something from you, and you ask for their email address to send them a confirmation.
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emailadmin | July 8, 2009
I see a lot of questions these days about how to get people to open your emails.
I’ll save subject lines for another time. But today, let’s talk about targeting and your reason for emailing. Some people believe in the shotgun approach where you send out an email to everyone hoping that enough people [...]
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