emailadmin | February 4, 2010
How many links do you have in your newsletter?
Actually, maybe the first question should be: What’s the purpose of your newsletter? And is that the right purpose?
I was working with a client on a newsletter for an herbal supplement. The goal was to keep the reader engaged, and have them go to the [...]
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emailadmin | November 20, 2009
Your email has gone out, you’ve waited 2-3 days for it to filter through, and you want to know: how did it go. You just want a simple answer. Did it do well? How did it convert?
Unfortunately, there is no easy answer. You have to look beyond just the open and [...]
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emailadmin | November 18, 2009
Exact Target is doing a really good series on email rendering. In their latest installment, they talk about rendering in Yahoo. I knew about problems with images being blocked by default, but I didn’t know that Yahoo doesn’t support the use of HTML paragraph tags (<p>)
I rely heavily on paragraph tags to add in more [...]
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emailadmin | November 13, 2009
http://www.silverpop.com/landing-engage/DMNews_Email/Tactics.html
Silverpop has a new whitepaper available on 7 New Email Marketing Tactics You Have to Use in 2010. Their whitepapers are always very informative and cutting edge. Sure you have to give up some information; however their emails are always interesting too. And you can learn a lot on good email structures.
From their landing page:
Learn [...]
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emailadmin | November 11, 2009
I wanted to point out a link you should take advantage of. Chris Wheeler is the director of deliverability at Bronto. Sadly, he lost his brother recently, and he wants to turn it into something good (not that it’s good, but he’d like it to be more meaningful)
Check out http://blog.deliverability.com/2009/11/no-more-excuses.html and see how he [...]
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