emailadmin | April 9, 2009
This posting, we’re going to talk about the frequency of sending mailings. What is frequency? While it may be what you tune into on your radio dial, here we’re talking about how often a piece of your information shows up in someone’s inbox. Some newsletters go out once a month, and others go out [...]
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emailadmin | July 3, 2008
Welcome back!
This time, we will discuss the receivers of your emails. Whether you’re a brick and mortar or virtual, your customers have one thing in common: they wanted to buy what you had. So take a moment to think about what you are selling.
Let’s say for example you’re selling dairy products. More specifically, organic dairy [...]
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emailadmin | July 1, 2008
If you’re wondering whether or not you should outsource your email marketing campaigns and newsletters, you’ve come to the right place. In this series of articles, I’ll discuss the pro’s and con’s, and things you should look for with the creation of your email communications.
Should you outsource. Of course you know what I’m [...]
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emailadmin | March 19, 2008
Do we suffer from self-loathing as a community. Do we secretly feel that, deep down, we’re spammers no better or worse than Canter & Seigel with their Green Card Spam?
Recently, there were headlines that open rates are dropping in 2007 (From DMNews) which in a nutshell says that the trend is decreasing open rates from [...]
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emailadmin | February 4, 2008
Hi. I’ve come to email marketing through an odd route. I used to be the biggest software geek…programming, testing….writing programs to test. And then, in an odd route, I started writing newsletters, and fell in love. I went through many years of cursing all the spam that ended up in my pine in-box. When I [...]
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