About
Hello and welcome to the About page.
This site is an informational site to teach you
- Best practices for emailing
- Setting up email programs
- Analyzing mailing statistics
- Segmenting for Demographics
- Identifying opportunities to provide more options in email frequency
- Writing excellent emails with a solid call to action and identifying the rough points (subject line limitations, above the fold limitations)
- Use of images
- Strategies for getting people to sign up
I have been setting up and sending email in a variety of capacities since 1987 and specifically for marketing purposes since 2005. If you have questions, please don’t hesitate to ask.
Thanks!
