Tip of the Day on Rendering
Posted By emailadmin on November 18, 2009
Exact Target is doing a really good series on email rendering. In their latest installment, they talk about rendering in Yahoo. I knew about problems with images being blocked by default, but I didn’t know that Yahoo doesn’t support the use of HTML paragraph tags (<p>)
I rely heavily on paragraph tags to add in more white space and improve readability.
So instead, they recommend using break tags (<br>). Using two in a row will give the same amount of white space as a paragraph tag. However, if I’m using css, I have more flexibility with paragraph tags.
Most of the problems I’ve seen are with Mac Mail program since that’s what I personally use. Two years ago, there were lots of issues with emails using tables for layout. I’ve noticed Apple has done some adjustments and things look much better. Outlook 2007 will continue to be a problem since, from what I’ve read, it uses the Word engine for rendering HTML instead of Internet Explorer. Which makes no sense. And that’s why I use a Mac.
So test test test to make sure your message is going to look the best it can be.
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