Email Marketing Strategy

Posted By emailadmin on February 4, 2008

Hi. I’ve come to email marketing through an odd route. I used to be the biggest software geek…programming, testing….writing programs to test. And then, in an odd route, I started writing newsletters, and fell in love. I went through many years of cursing all the spam that ended up in my pine in-box. When I started writing newsletters, I focused on content and opt-in. Then I got handed the keys to the kingdom at one company and was the registration and email program manager. I created standards. I ensured no one would receive email without their say so. I ensured that there was an easy way to opt out. And then the company got bought and split up. I started consulting for a company that purchased part of the company, and we’ve had a nice relationship ever since.

I’m helping keep them focused on quality while still making solid revenue ROI. And there’s the rub. Companies will need to find a way of making money while sending out and making accessible useful information, otherwise, they’ll stop doing it. Or they’ll turn everything into a pay only model.

My goal with this site is to provide guidance in this crazy, wild world of online marketing.  I’ll tell you what worked, what didn’t, what email program you should use, and how you can master email marketing strategies.  I will start a podcast soon so it can become a conversation between us.  I look forward to your comments which will help make it truly a dialog.

Thank you and Welcome!

Categories: business model |
Tags: business model, email, introduction, roi, welcome